Samsung

Envisioning the future of Samsung products powered by AI

Year: September 2021 - Present
Role : Experience and Interaction Design, and Strategist
Recognition : Samsung Keynote at CES 2023, Unpacked January 2024, iF Design Award 2024, CES 2025

Creating product experiences that blends cutting-edge technologies with delightful user-centric design.

The next era of personal TV amplifies your expressions and ignites inspiration through a variety of ultra-personalized experiences powered by Generative AI.

With Photo Assist people who have creative ideas can create fine outputs as Generative AI fully masters the creative process.

The next-generation of S Pens with AI provide enhanced value to users across productive and creative workflows.

Some of the projects that are publicly available:

Generative Photo Editing iF Design Award - The New Era of Personal TV with Generative AI